Weirdough was looking to create a consolidated look & feel for the global set up to outline a clear direction for the premium brand. Being a member of the largest alliance of hotel brands, they required a comprehensive set of brand guidelines that would ensure logo usage consistency across various applications for the partners around the globe. Following the client’s requirements, the team at David & William performed an in-depth research to find an opportunity to differentiate the brand within a saturated luxury hospitality market. Inspired by the Local Experiences the creative team rolled out a full look & feel and marketing materials for the brand